Samba TV has unveiled a new solution that it says will help political advertisers better reach shifting voting audiences at the regional, state, and national level throughout the 2024 political season.
Read more >
Modern streaming viewership frequently feels like an exercise in churn. With a constant barrage of premieres every week, audiences never run out of new programming choices, which is reflected in the constant movement on the weekly top streaming programs chart. It’s rare for a streaming title to be the most-watched program in back-to-back weeks and even rarer for a non-Netflix title to achieve that feat.
Read more >
Ad technology and measurement company SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level throughout the 2024 political season.
Read more >
Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.
Read more >One of the biggest critiques aimed at Hollywood these days is its overreliance on remakes and familiar IP. Of course, studios and streaming platforms maintain this strategy because it works.
Read more >
Samba TV announced a deal yesterday that allows brands to use its measurement to track how campaigns on Meta platforms drive viewership for streaming and linear programming.
Read more >
