“We took our technology to that next step,” Ashwin Navin, Samba TV CEO and co-founder, told Adweek. “And we started to look within the video to figure out how prominent, how legible, how impactful were these placements.”
Read more >
Snap has selected Samba TV to measure outcomes for linear TV, streaming network and entertainment advertisers on the social platforms, the companies announced today. Under the arrangement, entertainment marketers promoting new shows and movies can use Samba TV to track viewership conversions linked to Snapchat ad campaigns in the U.S. Samba measures viewership across streaming networks and social walled gardens, including 200 networks in the U.S., more than 100 localities and more than 400 digital publishers.
Read more >
Read on for a closer look at some of the major trends for streaming in 2023 that were unpacked each week in Samba TV’s Weekly Wrap Report, an exclusive first look at the most-watched movies and TV programs across both streaming and linear television.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
What holiday movies are sleighing the ratings? It’s a mixed Santa’s sack of the Ghost of Christmas Past and the Ghost of Christmas Present, according to Samba TV data shared exclusively with USA TODAY. Samba TV, which analyzes viewership habits of households collected through smart TVs, assembled a list of the most-watched movies on TV and streaming services in the U.S. between Nov. 10 and Dec. 10.
Read more >
