“The big quandary is, how do we make [services] profitable? Things have shifted so dramatically and so quickly in how people consume,” Cole Strain, head of research and development at Samba TV, which tracks viewership of shows, said in an interview. “The streamers that find out what consumers truly want — they win.”
Read more >
The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
The spinoff of the popular Netflix show, which allowed contestants to immerse themselves in the world of the Korean hit, debuted on November 22. In its first five days of availability, the premiere episode drew an audience of about 1.1M U.S. households, according to Samba TV.
Read more >Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window for the Universal title on VOD drew 388K, U.S. households, versus Barbie‘s which pulled 363K on her opening weekend on VOD in-homes back in September.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
Digital omnichannel advertising firm, Hawk, has signed a partnership with TV technology company specialising in audience data and omniscreen measurement, Samba TV.
Read more >
