The first quarter of the new year brings a mix of drama, mystery, romance, sci-fi and hilarity. There is a little something for everyone and every mood here. Subscribers have already started the binge with Griselda, which premiered Thursday, January 25, and blew viewers away. According to Samba TV, which measures audience data, 1.7 million U.S. households watched episode one of Griselda during the L+3D window, with Hispanic households over-indexed by 46% based on viewership.
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In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder of Samba TV, sheds light on the challenges and advancements in capturing diverse audiences, revealing a landscape where data integrity is paramount.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
“We’re here to sell to every vertical,” Samba TV Co-Founder and CEO Ashwin Navin said. “We’re just here to solve problems. We envision this as a route to everybody and democratizing our big data improved by Hypha’s panel.”
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