“For an advertiser today, I think the complexity of trying to stitch together multiple walled gardens and the open web into a cohesive marketing strategy, it’s a challenge, but you have to work with your own independent data, your own independent methodology and construct the best possible view across all your options,” says Ashwin Navin, the CEO of the TV data and measurement firm Samba TV. “And, you know, that’s the marketing puzzle that everyone has to figure out in the business.”
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“This is a positive move for Walmart and Vizio, but will undoubtedly shake up the space for advertisers currently relying on Vizio’s raw viewership data as part of their advertising or measurement stack,” Ashwin Navin, CEO of Samba TV, said in comments shared with Marketing Dive. Navin claims Samba TV is now the “only independent first-party TV data and measurement provider in the market.”
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Since its momentous release in July as it faced off against “Barbie” and gave birth to “Barbenheimer,” “Oppenheimer” has made nearly $1 billion in worldwide ticket sales and has swept award shows, including with 13 nominations at the Oscars. Now it has exploded onto this week’s streaming chart, landing in fourth to break up Netflix’s hold on the top five spots. And audiences who waited until it hit their favorite subscription streaming platform to watch it — or rewatch it — were given the chance this week as the movie landed on Peacock.
Read more >If streaming has proven anything, it’s that even the reboots nobody asked for can be massively popular, provided they find the right audience. Such is the case with Amazon Prime Video and New Regency’s “Mr. & Mrs. Smith,” which debuts in fourth place on the streaming chart in the Samba TV Weekly Wrap Report for the week of Feb. 5 to 11. The action-romance series stars Donald Glover and Maya Erskine as two secret agents undercover for a mysterious organization, inspired by both the 1996 CBS series and the 2005 film starring Brad Pitt and Angelina Jolie.
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Usher’s first Super Bowl show drew 30.1 million households, according to TV intelligence company Samba TV, which released numbers from the big game Monday morning.
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Super Bowl 2024 was watched by a mammoth 39million viewers - up six per cent from the previous year after Taylor Swift brought major star power to the game. Early viewing numbers from the blockbuster match - which saw Travis Kelce's Kansas City Chiefs triumph over the San Francisco 49ers 25- 22 - indicate a substantial rise in fans for just the TV broadcast from researcher Samba TV, per TV Technology. The figures mean the 2024 Super Bowl was the highest Super Bowl TV viewership in the past six years and the third most viewed of all time.
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