According to a new report from Samba TV, while diversity in the United States continue to grow, that is not being represented on the small screen.
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A new report from Samba TV, a provider of TV technology for audience data and omniscreen measurement, finds that non-white leads in top TV shows have dropped by 7% this year compared to 2023.
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In some ways, 2024 hasn’t been Jennifer Lopez’s best year, especially after the singer canceled her entire summer tour. Yet things aren't so bad for J.Lo, as she sits atop the Samba TV Weekly Wrap.
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TV by OpenX enables political advertisers to reach high-value audiences on direct, premium supply this political cycle by leveraging ACR audiences from Samba TV.
Read more >How do you know you have a bona fide streaming hit? Topping the streaming chart of the Samba TV Weekly Wrap Report for two weeks in a row is one indicator.
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According to the Samba TV H2-23 US State of Viewership Report, with over a year having passed since Disney+ and Netflix released ad tiers, their popularity has continued to grow.
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