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March 20, 2024

How Hendrick’s used first-party data to drive brand awareness and purchase intent of its limited edition gin

The tipple brand and its media shop Dentsu partnered with Samba TV to use its brand sync and measurement solutions to drive awareness of Hendrick’s limited edition flavoured gin, Neptunia.

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March 19, 2024

Captify, Samba TV integrate search and CTV intelligence in new measurement solution

Search intelligence platform, Captify, has partnered with Samba TV to create a new measurement solution that will allow advertisers to measure the impact of CTV campaigns of search beahviour across the whole consumer journey.

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March 17, 2024

Hulu’s ‘Shogun’ Is Still Crushing Netflix In Viewership, A True Rarity In Streaming

How good is Shogun? Good enough to crush Netflix in back-to-back weeks on the streaming charts, something we rarely see, and certainly not from somewhere like Hulu. The samurai series has now claimed the top spot on Samba TV’s tracking list, which includes both shows and movies.

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March 14, 2024

‘Shogun’ Is a Bonafide Breakout Streaming Hit | Charts

Week after week, Netflix dominates the streaming chart in the Samba TV Weekly Wrap Report. The streamer accounts for the majority of the Top 10 streaming programs, as it did this week, and regularly holds the number one spot.

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March 7, 2024

Shōgun Is Off to a Strong Start in Streaming Viewership, Surpassing The Bear to Break a Hulu Record

Shōgun's premiere numbers are pretty impressive when measured by another metric too. According to numbers provided to IGN by audience data company Samba TV, 1.8 million U.S. households watched the first episode of Shōgun on Hulu during its first five days of availability. The second episode, meanwhile, was viewed by 1.1 million U.S. households on Hulu.

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March 7, 2024

‘Shogun’ Slays The Competition at No. 1 on Streaming Top 10

The FX and Hulu epic series “Shōgun,” based on James Clavell’s celebrated 1975 novel, slayed streaming competition this week to hand Hulu its first No. 1 slot in the Samba TV Weekly Wrap for the week of Feb. 26 to March 3.

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