One of the biggest critiques aimed at Hollywood these days is its overreliance on remakes and familiar IP. Of course, studios and streaming platforms maintain this strategy because it works.
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Samba TV said its measurement tools have been integrated into Meta systems, enabling media companies to see how their campaigns lift viewership for streaming and linear programming. While the integration was in beta, Samba TV measured dozens of Meta campaigns and said it was able to generate insights into the effectiveness of media campaigns at driving new viewers to TV programming, the company said.
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Samba TV announced a deal yesterday that allows brands to use its measurement to track how campaigns on Meta platforms drive viewership for streaming and linear programming.
Read more >Competition is stiff in streaming. If a new film or series doesn’t catch audience attention in its first week, it becomes increasingly difficult for studios and publishers to market the title to stay in competition with the next week’s drop of new releases. Which makes it noteworthy to see the streaming chart in the Samba TV Weekly Wrap Report filled with many of the same programs in last week’s list.
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The tipple brand and its media shop Dentsu partnered with Samba TV to use its brand sync and measurement solutions to drive awareness of Hendrick’s limited edition flavoured gin, Neptunia.
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Search intelligence platform, Captify, has partnered with Samba TV to create a new measurement solution that will allow advertisers to measure the impact of CTV campaigns of search beahviour across the whole consumer journey.
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