Ad technology and measurement company SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level throughout the 2024 political season.
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Modern streaming viewership frequently feels like an exercise in churn. With a constant barrage of premieres every week, audiences never run out of new programming choices, which is reflected in the constant movement on the weekly top streaming programs chart. It’s rare for a streaming title to be the most-watched program in back-to-back weeks and even rarer for a non-Netflix title to achieve that feat.
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Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.
Read more >One of the biggest critiques aimed at Hollywood these days is its overreliance on remakes and familiar IP. Of course, studios and streaming platforms maintain this strategy because it works.
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Samba TV said its measurement tools have been integrated into Meta systems, enabling media companies to see how their campaigns lift viewership for streaming and linear programming. While the integration was in beta, Samba TV measured dozens of Meta campaigns and said it was able to generate insights into the effectiveness of media campaigns at driving new viewers to TV programming, the company said.
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Samba TV announced a deal yesterday that allows brands to use its measurement to track how campaigns on Meta platforms drive viewership for streaming and linear programming.
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