Using Samba’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.
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According to Samba, the two top viewed shows from Jan. 1 to April 20 were Netflix miniseries: “Fool Me Once” and “Griselda.”
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The action thriller was watched by 2.8M U.S. households over its debut weekend, according to L+2D data from Samba TV.
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According to Samba TV’s State of Viewership report from last year, one in three U.S. viewers subscribe to FAST services.
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Fallout sits atop the streaming chart in the Samba TV Weekly Wrap Report, thanks to a whopping 1.5 million households that watched the first episode in the first five days it was available.
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Samba today announced a new partnership with GSTV that will play out across thousands of fuel retailers. It expands the cross-platform video measurement beyond just linear, connected TV and digital.
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