Samba TV said its measurement tools have been integrated into Meta systems, enabling media companies to see how their campaigns lift viewership for streaming and linear programming. While the integration was in beta, Samba TV measured dozens of Meta campaigns and said it was able to generate insights into the effectiveness of media campaigns at driving new viewers to TV programming, the company said.
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Samba TV announced a deal yesterday that allows brands to use its measurement to track how campaigns on Meta platforms drive viewership for streaming and linear programming.
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Competition is stiff in streaming. If a new film or series doesn’t catch audience attention in its first week, it becomes increasingly difficult for studios and publishers to market the title to stay in competition with the next week’s drop of new releases. Which makes it noteworthy to see the streaming chart in the Samba TV Weekly Wrap Report filled with many of the same programs in last week’s list.
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The tipple brand and its media shop Dentsu partnered with Samba TV to use its brand sync and measurement solutions to drive awareness of Hendrick’s limited edition flavoured gin, Neptunia.
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Search intelligence platform, Captify, has partnered with Samba TV to create a new measurement solution that will allow advertisers to measure the impact of CTV campaigns of search beahviour across the whole consumer journey.
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How good is Shogun? Good enough to crush Netflix in back-to-back weeks on the streaming charts, something we rarely see, and certainly not from somewhere like Hulu. The samurai series has now claimed the top spot on Samba TV’s tracking list, which includes both shows and movies.
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