Unfrosted averaged 1.053 million households during the live-plus-two-day window following Friday’s release, according to Samba TV.
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Samba TV announced a new combination of AI tools for identifying content, targeting audiences and measurement ad performance.
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Shōgun’s finale brought it to the top of the chart for the week of April 22 to 28, capping an impressive 10-week run during which it never fell out of the top 3 most-watched shows.
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Using Samba’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.
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According to Samba, the two top viewed shows from Jan. 1 to April 20 were Netflix miniseries: “Fool Me Once” and “Griselda.”
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The action thriller was watched by 2.8M U.S. households over its debut weekend, according to L+2D data from Samba TV.
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