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April 17, 2025

‘The Last of Us’ Scares Up a Double-Ranking on the Streaming Top 10

“The White Lotus” scored another first-place ranking after the Season 3 finale aired, claiming its 8th consecutive week on top

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April 10, 2025

‘The White Lotus’ Season 3 Finale Outpaced Season 2 in Single-Day Viewership by 44%

The finale episode landed No. 1 on the Wrap Report streaming Top 10, claiming the seventh consecutive week on top for HBO’s hit drama

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April 9, 2025

Samba TV: Nike, AT&T among brands that dominated March Madness

Nike and AT&T were among the advertisers that dominated with brand messaging and prominence during the NCAA college men’s and women’s basketball tournaments this year, according to a new report from media insights firm Samba TV.

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April 6, 2025

OzTAM partners with Samba TV, Nexxen

Television measurement body OzTAM has partnered with Samba TV and Nexxen to explore “revolutionary” measurement possibilities for Australia’s media industry.

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April 3, 2025

Is Netflix’s Binge Model Losing Ground? Weekly Releases Once Again Top the Streaming Chart

In last week’s Samba TV Weekly Wrap streaming Top 10, we pointed to a “Big Three” that has dominated the streaming landscape across the late winter and early spring. The trio of “The White Lotus,” “1923,” and “Reacher” has occupied the Top 3 spots on the chart more often than not over the past month — this week, they did it again with “Reacher” reclaiming the No. 3 spot.

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March 27, 2025

‘Adolescence’ Surges Up the Streaming Chart, Knocking ‘Reacher’ Out of the Top 3

Netflix’s hit limited series broke up the “The White Lotus,” “1923,” “Reacher” trifecta that has dominated the Wrap Report in recent weeks

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