To help advertisers understand how their campaigns drive viewership of TV shows, sporting events or films, TikTok has partnered with Samba TV Entertainment Outcomes on a pilot study into streaming and TV audience drivers in the UK.
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Netflix keeps a firm hold on summer streaming for another week, claiming six of the top spots
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The revival series initially faced viewership lows in the midst of season 2, and it continued to decrease for the third season. The TV technology company Samba TV reported that the third season's premiere of And Just Like That... averaged 429,000 households, which was a 7% decline from the season 2 premiere.
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“The Hunting Wives” holds steady in second place, with Netflix claiming seven spots on the chart for the second week in a row
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Samba TV, the global leader in AI technology for media analytics, today launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant and secure access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution directly into the Snowflake clean room, helping first-party data owners operate with unprecedented accuracy, speed, and scale.
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The return of Wednesday has the numbers to back up its return to Netflix. According to Samba TV, Wednesday Season 2 pulled in 2.7 million U.S. households in just its first five days on Netflix, a 6% jump from the already huge debut of Season 1. That’s a big deal for a show that’s been off the air for nearly three years, showing fans couldn’t wait to dive back into Wednesday Addams’ spooky world.
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