Advertisers need actionable insights to make informed decisions for campaigns, and publishers need to prove the overall value of campaigns with cross-channel insights. Samba TV's independent measurement solutions addresses these needs with the industry’s most comprehensive first-party TV data.
Samba’s uses ACR-only data for measurement panels as our industry-leading data captures all content such as streaming, unlike set-top box data powered panels.
Samba’s measurement panel with millions of households is normalized to have between a .00003% and .01% delta compared to U.S. census for gender, ethnicity, age & income.
Samba’s identity graph powers deduplicated omniscreen measurement, and identifies with 90%+ accuracy which digital devices belong to an individual.
Samba owns our own ACR, identity graph, and panel which helps ensure measurement accuracy due to minimal data loss as well as accurate frequency counting across devices.
Get a single deduplicated view of the reach and frequency across CTV, digital, and linear, empowering you with actionable insights that increase campaign ROI.
Samba tracks exposure of audiences to TV and digital ads, and provides insights on those audiences including if they watched a TV show after seeing a tune-in ad campaign.
Understand campaign impact with key metrics such as online conversions, online purchases, and in-store visits.
Samba TV has the industry's most accurate, representative TV data set. Download to learn more.
Does it matter if you measure performance with one or many Smart TV brands?
Learn more about Automatic Content Recognition, the video-based fingerprinting technology that Samba TV pioneered.
Reach & Frequency insights enable optimization of omniscreen campaign
Insights helped an electric car company allocate spend to reach target audiences at the ideal frequency
Conversion Outcomes report shows CTV Key Driver of Site Traffic
Samba TV helped Southwest Airlines accurately measure attribution and conversions performance for digital, CTV, and linear TV campaigns
Get the latest on TV viewership trends and predictions
Access insights reports on viewership for different seasons, tentpoles, and more on Samba TV’s website
