The television viewing landscape has changed almost overnight as millions of Americans adjusted their lives to the new realities of social distancing. Samba TV’s recent analysis found that consumer viewing habits are undergoing significant shifts as audiences are staying home and consuming more content throughout the day.
Samba’s Dr. Jeffrey Silverman, Director of Data Science and Analytics and Dan Ackerman, CRO, hosted ThinkLA’s ThinkThursdays webinar on April 9, 2020 to share some of the key insights from viewership data we’ve been seeing across streaming, linear, and TV genres. Using viewership data, we explain how marketers can navigate ad disruption to reach their target audiences.
In case you missed it, you can download the webinar deck or watch it below.