Navigating The New Wave of TV Viewership Webinar
The television viewing landscape has changed almost overnight as millions of Americans adjusted their lives to the new realities of social distancing. Samba TV’s recent analysis found that consumer viewing habits are undergoing significant shifts as audiences are staying home and consuming more content throughout the day.
In this Samba hosted webinar, Dr. Jeffrey Silverman, Director of Data Science and Analytics and Dan Ackerman, CRO, share new key insights from viewership data we’ve been seeing over March and April in 2020, and discuss the impacts of COVID-19 on the linear TV, OTT and connected TV advertising ecosystem. Using viewership data, we explain how marketers can navigate ad disruption to reach their target audiences.
Watch the recorded webinar below.