ARF's OTTxSCIENCE: Viewership Trends of a Converged Sports Season
Samba TV’s Jeffrey Silverman, Director of Data Science and Analytics, share insights from sports viewership data at ARF’s OTTxSCIENCE virtual event. Watch the recording below.
Panel Description: Live sports have experienced a historical year, from the pandemic-induced drought to the convergence of seasons, resulting in significant shifts in viewing habits across linear and OTT. With the comeback of major professional sports leagues, Samba TV analyzed how sports fans are consuming their favorite games all at once. Find out what the viewership data reveals, and how to leverage these insights to make informed marketing decisions in this unprecedented TV season.