Samba TV analyzed more than 24 billion hours of television viewing across linear and streaming to understand the recent shifts in viewing behavior. The trends we uncovered reflect the growing challenges facing advertisers today as the TV landscape continues to further fragment and the world faces economic uncertainty.
Watch the recording of The State of Viewership Webinar from September 8th, 2022 to get an in-depth look at the latest cord cutting and streaming trends, and gain insights on how to reach your audience wherever they are watching. Learn how to navigate your strategy during the economic downturn to maximize ROI and minimize waste.
Tune in to the webinar on-demand to learn more about:
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