Samba TV analyzed more than 45 billion hours of linear and streaming viewership from H1 2023 to understand the latest shifts in viewing behavior that will impact advertisers and content creators this holiday season.
Watch the The State of Viewership Webinar on demand to get an in-depth look at the top cord cutting and streaming trends, and gain insights on how to connect with your audience wherever they are watching.
Learn more about:
- Who’s winning the linear and streaming battle
- How the growth of AVOD and FAST are driving new opportunities
- With content more important than ever in 2023, which genres and release models are winning out
- Which brands are capturing millennial and Gen Z attention, and how you can reach those coveted audiences this holiday season
- What people are looking for in their ad experiences as holiday shopping kicks off
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