Have you ever signed up for an SVOD service to watch one program, promptly canceled that subscription once the program ended, and then signed up for another? If so, you are a subscription cycler. This trend is on the rise as more content choices are available, binge-culture becomes the standard, and consumers look to cut costs. There’s no sign of subscription cycling slowing so it’s imperative for advertisers to adopt specific strategies to win.
Download Samba TV’s report on subscription cycling now for a look into the factors driving the trend and how advertisers can win in a cycling market.
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