Samba TV, the market leader in next generation TV data and measurement, took the stage at the IAB NewFronts to premier new consumer research into the viewing behaviors driving fragmentation today, and explore new opportunities to increase brand engagement, drive tune-in, and unlock new measurement insights by embracing a multi-currency, data-driven approach to TV measurement and audience targeting.
Watch the video on demand to hear from Samba TV, Industry Analyst Joanna O'Connell, and our partners at TikTok, who share exciting new research on tune-in measurement we just released.
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