As cord cutting becomes the norm, advertisers have been struggling to keep up with the shift from Linear TV to Streaming and ad budgets are becoming increasingly less efficient.
In this recorded webinar, Amazon Ads and Samba TV identify 3 key strategies to help advertisers optimize their campaigns for this shifting consumer behavior and be more efficient with their ad buys.
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Watch the webinar on demand featuring Amazon Ads’ Head of Product, Danilo Tauro, and Samba TV’s VP & Head of Enterprise Solutions, Kris Magel, and Director of Product Marketing, Kaitlyn Hogue.
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