IAB Europe Industry Insider

IAB Europe hosted the Industry Insider webinar, “Why Audience Addressability is a Big Opportunity in 2021” on 8 April 2021 featuring Samba TV, PubMatic, Zeotap, and Mindshare. Watch the recorded webinar below.

 

 

Synopsis:

Scalable audience addressability is one of the cornerstones of success in digital advertising. Now is the time for publishers and advertisers to knuckle down and define their strategy and roadmap for identifying, targeting, and engaging audiences in a compliant, brand-safe way that not only doesn’t compromise the user experience but actually enhances it.

This Industry Insider event featured a great lineup of industry leaders, from the buy-side to the sell-side. The guests shared their best practices and took audience questions in a compelling, fast-paced session. In a time when ROI and monetisation matter more than ever, the audience walked away with solid strategies for engaging consumers in a post-cookie world.

 

Speakers:

 

Jay Fowdar, European Director of Product, Samba TV

Dr. Jay Fowdar is the Product Director for Europe at Samba TV, where he is responsible for developing and executing the go-to-market strategy for Samba TV’s European business. Jay has over ten years of experience in digital, mobile, and advanced television advertising at companies such as Yell.com, Advertising.com, and Byyd. He holds a Ph.D. in Artificial Intelligence, giving him a deep understanding of research techniques and machine learning.

 

Emma Newman, CRO EMEA, PubMatic
Emma Newman has served as a pioneer in the digital media space with 20 plus years’
experience in all marketing disciplines, digital communications and business development.

Emma joined PubMatic in 2014 as a Senior Director of International Marketing, was
promoted to Vice President of International Marketing and later took on a commercial role as
VP, UK. Emma was promoted to Chief Revenue Office, EMEA in August of 2019. Prior to PubMatic, Emma spent 10 years at MSN in several marketing roles before transitioning to lead their business excellence function across EMEA. She then served as AOL’s Senior Director of UK Marketing. Emma later joined the team that launched the Huffington Post in EMEA and sat on the board of Clear Channel UK as their Marketing
Director.

 

Denis Palmer, Global Director Channel Partnerships, Zeotap

Denis is focused on expanding Zeotap’s global partnerships and the adoption of best practice data usage and identity resolution. Prior to this he was at LiveRamp, where he oversaw business development, having been initially involved with launching LiveRamp in the UK back in 2016. He was previously at Amazon, where he worked on the adoption of advertising solutions underpinned by data across Amazon’s online portfolio and the wider web through Amazon DSP.

 

Stefan Kurkic, Data Strategy Director, Mindshare

With nearly 7 years of experience in the programmatic and data landscape Stefan has been leading the global data strategy at Mindshare for the last 2 years. This includes creating first class guidance on how to leverage 1st party data across 80+ markets and working on multiple workstreams to prepare for a world without 3rd party cookies such as, ID solution testing, clean room adoption, and enterprise data collection to name a few.