Insights and analysis from 51 billion hours of linear and streaming
Samba TV’s latest U.S. viewership report dives into 51 billion hours of TV consumption, revealing the trends reshaping the future of TV and advertising. In the second half of 2024, TV viewership surged—streaming soared 56%, linear climbed 8%—fueled by live events, the rise of ad-supported streaming, and AI-driven contextual targeting which is revolutionizing ad effectiveness.
Download the report now for top trends and practical takeaways to apply to 2025 media plans, including:
OTT hours viewed increased by 56% year-over-year in H2 2024
Households in the $200k income group see 12-15 fewer ads per day than lower income households
Almost two-thirds of the top 50 shows of the half were dramas
OTT hours viewed increased by 56% year-over-year in H2 2024
Households in the $200k income group see 12-15 fewer ads per day than lower income households
Samba TV’s latest U.S. viewership report dives into 51 billion hours of TV consumption, revealing the trends reshaping the future of TV and advertising. In the second half of 2024, TV viewership surged—streaming soared 56%, linear climbed 8%—fueled by live events, the rise of ad-supported streaming, and AI-driven contextual targeting which is revolutionizing ad effectiveness.
Download the report now for top trends and practical takeaways to apply to 2025 media plans, including:
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Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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