Insights and analysis from 10 billion hours of linear and streaming in the U.K.
Samba TV’s latest U.K. viewership report uncovers game-changing insights from 10 billion hours of TV consumption, revealing the forces reshaping the future of TV and advertising. Viewership surged in late 2024, driven by must-watch tentpole events such as the Olympics and an obsession with thrilling crime dramas on streaming. Meanwhile, the rapid rise of ad-supported streaming and AI-driven contextual targeting is transforming ad effectiveness.
Download the report now for essential insights to inform your strategy, including:
Linear hours viewed spiked by 5% in H2 2024
Top retail advertisers increased TV impressions this holiday season
Netflix served 244% more promotional ads in H2 2024 than the previous year
Linear hours viewed spiked by 5% in H2 2024
Top retail advertisers increased TV impressions this holiday season
Samba TV’s latest U.K. viewership report uncovers game-changing insights from 10 billion hours of TV consumption, revealing the forces reshaping the future of TV and advertising. Viewership surged in late 2024, driven by must-watch tentpole events such as the Olympics and an obsession with thrilling crime dramas on streaming. Meanwhile, the rapid rise of ad-supported streaming and AI-driven contextual targeting is transforming ad effectiveness.
Download the report now [link] for essential insights to inform your strategy, including:
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Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
