Insights from approximately 45 billion hours of linear and streaming
Samba TV’s H1 2024 U.S. viewership report analyzed more than 45 billion hours of TV viewership across linear and streaming to reveal fascinating new insights, from how AI is disrupting the TV data industry, to women’s sports reaching new heights, to how streaming platforms can prevent churn.
Download the report now for essential insights to inform your strategy, including:
OTT hours viewed increased by 40% year-over-year in H1 2024, reaching a record high
One-third of U.S. streamers watch FAST services
Netflix programming represented more than half of the top 50 streaming programs
OTT hours viewed increased by 40% year-over-year in H1 2024, reaching a record high
One-third of U.S. streamers watch FAST services
Samba TV’s latest U.S. viewership report analyzed more than 45 billion hours of TV viewership across linear and streaming to reveal fascinating new insights, from how AI is disrupting the TV data industry, to women’s sports reaching new heights, to how streaming platforms can prevent churn.
Download the report now for essential insights to inform your strategy, including:
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Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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