With the proportion of Americans who identify as ethnicities other than white continuing to increase, content creators and advertisers must emphasize the stories of diverse populations in order to stay relevant and reach consumers in a way that resonates. In Samba TV’s ongoing effort to create data at the heart of TV and power a better viewing experience, we took a look at the status of ethnic representation within top TV shows and ads, as well as the impact that diversity has on viewership and engagement.
The findings of our second annual State of Diversity on TV report show what’s working and where our industry needs to improve. Download now for essential insights, including:
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