With $450b in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to be particularly deliberate about where to shell out their cash, making it essential for advertisers to target them in ways that resonate. So where is Gen Z spending their time on TV and how can advertisers effectively reach them?
Download our 2024 Guide to Targeting Gen Z now for essential insights, including:
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