2021 March Madness Viewership Insights Report

Samba TV analyzed 2021 March Madness viewership from both men’s and women’s leagues to see how they performed and which advertisers stepped up.


Download our report below for insights and trends, including:

  • How viewership stacked up against the 2019 games
  • Shifts in average viewership by state between the Championship Game and Round 1
  • The ad categories that dominated
  • Top advertiser breakdown by total minutes and ad airings

Download the report