In today’s world of myriad screens, traditional approaches to media buying simply won’t cut it. With over $20B in TV advertising dollars estimated to be committed in upcoming weeks, inefficient ad spend could result in millions - or even billions - of dollars of waste.
The good news, however, is that audiences are utilizing more screen time than ever. With a creative approach, you can leverage new methods and tactics to triumph in today’s television landscape.
Download the Strategy Guide now for 10 distinct strategies that can help you leverage the chaos of the shifting environment and turn your Upfront strategy into a competitive advantage for your brand or agency, including:
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