In Samba TV’s inaugural State of Viewership Quarterly Report, we take a look at viewership in the third quarter of 2020 (July through September) and compare it to the trends we closely followed in the second quarter (April through June). The report is made up of approximately 33 billion hours of TV consumption we projected across millions of households in the U.S., U.K., and Germany.
Download the report below to get in-depth insights into three unique categories of programming in the third quarter: Election Events, Live Sports, and Cable News.
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