Viewers are watching TV shows across various platforms and devices, so engaging target audiences is getting more complex.
Only 1 in 3 Gen-Z and 4 in 10 Hispanics have traditional linear TV
90% of millennials stream content on their devices
1/3 US adults have cycled in the past 6 months - 2/3rds plan to this year
1 in 3 consumers shop online while watching TV
Viewers are watching TV shows across various platforms and devices, so engaging target audiences is getting more complex.
90% of linear TV ads reached only 55% of households in a 2020 battleground Senate race
Less than half of undecided or dissatisfied voters get their news from broadcast or cable TV networks
Fewer than one-third of undecided and dissatisfied voters say that they trust the news they see on broadcast or cable networks
Younger voter are less likely to see political ads (46% of Gen Z and millennials each reported that they see “a lot” or “some” political ads)
Samba TV provides fast, flexible, and scalable audience-targeting solutions to drive reach and influence voter decisions for local and national elections.
24-hour turnaround on custom political audience creation ensures the most up-to-date targeting ready for activation
Segments available for immediate activation across major political DSPs and social platforms like Facebook, X, and Instagram
Daily refreshed audience segments allow you to target political audiences at scale on the local, national, or DMA-level
Samba is able to create audiences based on ad exposure or program viewership as soon as the day after air to meet your campaign strategy needs.
Target voters that have been exposed to your competitor’s ads
Target unexposed linear voters across CTV, Digital, and Social
Reach voters who watched last night's debate and more
Samba TV gives political advertisers off-the-shelf audiences to reach voters based on the type of content they consume.
Timing is key during competitive political races. Keep up with potential voters with customized targeting optimizations to maximize reach and votes.
Optimize political campaigns in-flight with insights on deduplicated reach, frequency, conversions, and more.
Cross-screen insights for reach and frequency and other outcomes
ACR-only measurement panel with millions of households. 100X larger than Nielsen’s panel
Gender, ethnicity, age, and income data normalized to .00003% and .01% delta compared to U.S. census
Samba TV Supports Campaign Measurement (pending feasibility) at the DMA-level for Political Campaigns
Talk with a Political Advertising Specialist
