Watch the webinar on demand to learn more about the evolving TV landscape and hear the latest viewing trends from Samba TV's analysis of over 45 billion hours of TV across linear and streaming in the U.S. from the first half of 2024.. With streaming consumption at a record high, up 40% YoY in H1’24, and the rise in ad-supported tiers across major streaming platforms, Advertisers have a golden opportunity to reach consumers this holiday season.
Learn how ad-supported tiers on SVOD platforms are transforming media buying strategies, highlighted by Netflix's 150% jump in Upfront ad sales this year, and get insights on how to navigate the rapidly changing media environment.
You'll also gain a deeper understanding into:
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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