Samba’s uses ACR-only data for measurement panels as our industry-leading data captures all content such as streaming, unlike set-top box data powered panels.
Samba’s measurement panel with millions of households is normalized to have between a .00003% and .01% delta compared to U.S. census for gender, ethnicity, age & income.
Samba’s identity graph powers deduplicated omniscreen measurement, and identifies with 90%+ accuracy which digital devices belong to an individual.
Samba owns our own ACR, identity graph, and panel which helps ensure measurement accuracy due to minimal data loss as well as accurate frequency counting across devices.
24 Smart TV brand partnerships result in unbiased, high-quality data
Holistically measure & optimize Connected TV, Linear TV, Digital and Social
Boost reach or boost frequency, activating your brand across every screen for your target audience
GDPR and CCPA compliant, 100% consumer opt-in data
Samba’s ACR is integrated at the chipset level of TVs, capturing first-party data that is 100% opt-in and privacy compliant.
Samba’s identity graph identifies, with 90%+ accuracy, which digital devices belong to specific individuals without using cookies or mobile IDs.
Samba tracks TV ads directly from top linear networks and OTT providers to know exactly where and when your ads or a competitor’s ads are airing.
Samba’s scaled panel has millions of households which are normalized and curated to be representative of the US census.
Industry’s most Smart TV brands with ACR Integration
Addressable TV devices globally from which Samba pulls data
Samba-tracked commercial airings per month
Grow your audience share with outcomes targeting and measurement strategies.
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