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Omniscreen Advertising and Measurement

Samba TV is rapidly transforming the TV advertising model, using first-party data that shows true ROI for omniscreen advertising.

The world's largest brands trust Samba TV data

"Samba has emerged as a key partner in helping us evaluate and improve our partner performance."

Tim Perzyk, Twitter VP, Market Insights & Analytics

The only Smart TV data used by all of these partners:

Your Source of Truth for TV

Representative Data 

24 Smart TV brand partnerships results in unbiased, high-quality data


Omniscreen Measurement

Holistically measure & optimize Connected TV, Linear TV, Digital and Social

Optimize Reach & Frequency

Boost reach or boost frequency, activating your brand across every screen for your target audience

Privacy Focus

GDPR and CCPA compliant, 100% consumer opt-in data

Complete Omniscreen Solution with First-Party Data

Exclusive First-Party Data

Samba’s ACR is integrated at the chipset level of TVs, capturing first-party data that is 100% opt-in and privacy compliant.

Identity Resolution Without Cookies

Samba’s device map identifies, with 90%+ accuracy, which digital devices belong to specific households without using cookies or mobile IDs.

Automated Tracking for Every TV Ad

Samba tracks TV ads directly from top linear networks and OTT providers to know exactly where and when your ads or a competitor’s ads are airing.

Large, Non-biased, Representative Panel

Samba’s scaled panel has millions of households which are normalized and curated to be representative of the US census.

Industry’s most Smart TV brands with ACR Integration
TV devices globally that Samba pulls data
Samba-tracked commercial airings per month

TV Data, Tools, and Expertise

For Agencies

Help clients cost-effectively reach & measure TV audiences.

Agency Solutions

For Brands

Connect with your target audiences and accurately measure performance.

Brand Solutions

For Publishers

Maximize inventory monetization and drive new users to your platform.

Publisher Solutions

For TV Networks

Grow your audience share with tune-in and measurement strategies.

TV Network Solutions

Get Started with Samba TV