It is very important to Samba TV that you understand the personal data we collect, how we collect it, and for what purpose.
With respect to each of these processing activities, we only retain your personal data as long as necessary for the purpose it was collected. No longer.
We implement an Information Security Management System (ISMS) with appropriate technical and organizational measures to protect your personal data. Our ISMS consists of policies and controls implementing pseudonymization encryption, access restriction, and retention policies to guard against unnecessary or unauthorized use of personal data in our systems.
Samba TV’s is certified as ISO/IEC 27001 compliant.
Samba TV’s products and services are not directed at children, and children cannot register for our products. When you enable Samba TV, we collect your combined household’s viewership information to support our advertisement and research products. However, neither Samba TV nor its third-party business partners are able to individually identify your child with any data that we collect.
Of course, if you use Samba TV and wish to prevent your household’s viewership information from being used in targeted ad campaigns, you may do so through the privacy menu in the settings of your television at any time.
To learn more about how Samba TV uses your household and children, please refer to the Privacy Policy.
Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification. Samba TV is a member of the PRIVO Kids Privacy Assured COPPA Safe Harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. The PRIVO COPPA certification Seal posted on this page indicates Samba TV has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at privacy@samba.tv. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com.

Samba TV may share your personal data with other affiliates in the Samba Group, its service providers, and trusted clients. These parties may be located in your home country as well as abroad. Your personal data may therefore be subject to privacy laws that are different from those in your country of residence. We, however, ensure that your data is protected, at minimum, in accordance with the legal standards of your country of residence.
Personal data collected within the European Union (“EU”), Switzerland, and the United Kingdom, may, for example, be transferred to and processed by Samba TV or third parties located in a country outside of those jurisdictions. Samba TV participates in the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework,” as well as the UK Extension (“Privacy Framework”), which requires that Samba TV ensure that the transfer of your personal data is carried out in accordance with the General Data Protection Regulation
Samba TV may share your data with the following companies, to allow them to process your data consistent with the purposes explained in our Privacy Policy and the applicable laws. The companies below are acting as Controllers of your data under the GDPR:
For Australian residents, Samba TV may share your data with MiQ Digital Australia Pty Ltd. Please click here for more information on MiQ Australia Pty Ltd. handling of your data.
On television’s featuring our Interactive TV Services, our application is disabled by default. It is only enabled and starts processing your data if you make the choice to enable it.
Samba TV ensures you never lose control of your data. You can update your choices regarding our Interactive TV Services and the data Samba processes at any time through the privacy menu in the settings of your television.
For example, you can disassociate all the content viewing and marketing information related to your TV by resetting your ad ID. With the Ad Personalization control, you have the ability to decline or “opt out” of receiving personalized ads based on your content viewing information while still enjoying the personalization features of our Interactive TV Services. Please note that on some of the televisions featuring our services the Ad Personalization feature may be called Limit Ad Tracking. However, they both function the same: enabling Limit Ad Tracking or disabling Ad Personalization allows you to opt out of targeted advertising based on the viewership information Samba TV collects from your device.
Indeed, based on the make and model of your television, the names of the controls may be different as Samba TV is always working to improve our privacy features. So please review your television’s privacy menu and read the descriptions to understand the controls we offer on your device. And, we encourage you to reach out to us at privacy@samba.tv with any questions.
Regardless of the specifics of your television, you always remain in control over your data and what you allow us to collect, process, and share.
Samba TV Mobile also provides you the option of disabling the service at any time after it’s been enabled. And, of course, you have similar controls regarding resetting ad IDs and limiting ad tracking on your Android and iOS mobile devices.
To learn more about how you may control your data, please review our Privacy Policy.
Samba TV supports all the rights extended to consumers in the jurisdictions in which we operate. As available and except as limited under applicable law, Samba TV provides you the means to exercise the rights described below:
OPTING OUT & OBJECTING: You may object to our collection of your data, the processing of your data, the sale of your data, direct marketing, as well as automated decision-making based on your personal data.
REQUESTING INFORMATION & ACCESS: You may request to know the categories, sources, and business purposes of the collection of your personal data, as well as the categories of personal information we have disclosed or sold about you.
MANAGING YOUR DATA: You may access your personal data, have us restrict our processing of it, have it ported to another party, as well as have it corrected or deleted.
Please note that Samba TV does not in any way discriminate against consumers who exercise their privacy rights. For example, Samba TV does not charge you more for services, deny you services, or offer services of lesser quality merely because you choose to exercise your privacy rights.
To submit a request to exercise these rights, please use this link.
And to learn more about your rights under the data protection laws, please refer to the Privacy Policy.
If for any reason, Samba TV declines to process your privacy request, you will be provided notice and an opportunity to appeal that decision to our Legal Department. You will be able to do so through the email ticket associated with your request. Our Legal Department will provide you with a decision within 30 days through the same email ticket and inform you of any rights you may have to challenge that decision.