Smart TV Services


Smart TV Services

Samba makes your Smart TV smarter by understanding your preferences and customizing your viewing experiences to things that matter to you.

Cross-screen Experience

Smart TV Services allows Samba TV – as well as third-party apps and services you approve – to gather and use information based on the content you view on your television in order to provide a variety of content-based services across all of your connected devices.

TV Apps

Smart TV Services powers unique TV applications to enrich your viewing experience including Samba Interactive TV, Spotlight and Hotlist.

1.3 years spent channel surfing

Stop Surfing.
Start Watching.

The average American will waste more than a year over their lifetime looking for something to watch on TV*. Help us help you to make your TV smarter and your viewing experience more enjoyable!

*Ericsson’s 2016 ConsumerLab TV & Media report