With a surge of star power that spanned generations, Sunday night’s Super Bowl halftime show delivered super numbers. Viewership rose over last year’s numbers for the program featuring a who’s who of rap and hip-hop legends. According to Samba TV, which has an addressable footprint of 46 million opted-in devices in the United States, 29 million U.S. households watched the halftime show. That was a jump of 19% over last year, when the Weeknd served as the headliner.
See full article >
