"I think for the first time I'm starting to hear skepticism around AI. In an industry that loves to show it's early to adopt new tech, it's been easy for practitioners to claim they're using generative AI to do things that aren't really new, like basic personalizing and targeting ads. What's the marketing spin versus what's new for marketers to evaluate? Let's not just think about how to cut costs; let's use it to do better storytelling." - Samba TV CEO and Co-founder Ashwin Navin
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