Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

TV and Streaming > Rebel Moon: Part One - A Child of Fire
Reach TV households that have likely watched Rebel Moon Part One A Child of Fire
What's included?

TV & Streaming Show
Data Segment
13.3M
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TV and Streaming > Aquaman and the Lost Kingdom
Reach TV households that have likely watched Aquaman and the Lost Kingdom
What's included?

TV & Streaming Show
Data Segment
13.6M
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TV and Streaming > The Real Housewives: Ultimate Girls Trip
Reach TV households that have likely watched The Real Housewives Ultimate Girls Trip
What's included?

TV & Streaming Show
Data Segment
16.6M
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