Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Film and TV Genres > Food and Cooking Shows
Reach TV households that have likely watched food-based TV shows.
What's included?

Food Network, Cooking Channel (Network), Beat Bobby Flay, Man Fire Food, Top Chef, Chopped, Masterchef USA, Guy's Grocery Games, Iron Chef America, Carnival Eats, Next Level Chef, Selena + Chef, Cheap Eats, Hell's Kitchen, Unique Sweets, Diners, Drive-Ins and Dives, The Good Dish, Masterchef Junior, Next Level Chef, Man v Food,

Film & TV Genres
Data Segment
-
44.9M
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Politics > Conservative Affinity TV News
Reach TV households that have likely watched TV networks most trusted by conservatives (Fox News, etc.)
What's included?

Politics
Data Segment
-
34M
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Politics > Viewers of Republican National Convention (RNC)
Reach TV households that have likely watched Republican National Convention (RNC) 2024
What's included?

Politics
Data Segment
22.9M
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Politics > Viewers of Democratic National Convention (DNC)
Reach TV households that have likely watched Democratic National Convention (DNC) 2024
What's included?

Politics
Data Segment
24.9M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB)
Reach TV households that have likely watched televised baseball matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
39.7M
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Viewing Behavior > Binge TV Viewers
Reach TV households that have likely watched 3 or more episodes of a show in one sitting.
What's included?

Viewing Behavior
Data Segment
-
46.3M
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Film and TV Genres > Movie Lovers
Reach TV households that have likely watched movies on Starz, The Movie Channel, Turner Classic Movies, HBO Max, etc.
What's included?

Lifetime Movie Network (Network), MovieMax (Network), Showtime Family (Network), MoreMax (Network), The Movie Channel Xtra (Network), HDNet Movies (Network), Cinemax (Network), 876 (Network), HBO Signature (Network), Hallmark Movies and Mysteries (Network), The Movie Channel (Network), Flix (Network), Turner Classic Movies (Network), ActionMax (Network), Starz Cinema (Network), FX Movie Channel (Network), 2426 (Network)

Film & TV Genres
Data Segment
-
51.1M
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Film and TV Genres > Home Improvement TV Shows
Reach TV households that have likely watched home improvement TV shows and networks.
What's included?

Magnolia Network (formerly DIY), Home & Garden Television (HGTV), Love It or List It,Bar Rescue,Home Town,House Hunters,American Pickers,My Lottery Dream Home,Fixer to Fabulous,Flip or Flop,Property Brothers: Forever Home,Good Bones,House Hunters International,

Film & TV Genres
Data Segment
-
51M
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Film and TV Genres > Sitcoms/Comedy TV Shows
Reach TV households that have likely watched comedic TV shows.
What's included?

Big Bang Theory, Modern Family, The Middle, The Office, The Goldbergs, Catastrophe,Arrested Development,Everybody Hates Chris,Fuller House,The Good Place,Workin' Moms,black-ish,grown-ish,Parks and Recreation, Seinfeld,Brooklyn Nine-Nine, Friends,It's Always Sunny in Philadelphia,

Film & TV Genres
Data Segment
-
48.8M
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Gaming Genre > Sports
Reach households that have likely played sports-style video games.
What's included?

FIFA 14,FIFA 16,FIFA 17,FIFA 18,FIFA 19,FIFA 20,FIFA 21,FIFA 22,FIFA World Cup Brazil,Fitness Boxing,Madden NFL 17,Madden NFL 18,Madden NFL 19,Madden NFL 20,Madden NFL 21,Madden NFL 22,Madden NFL 25,Mario Golf: Super Rush,Mario Tennis Aces,MLB The Show 2019,MLB The Show 21,NBA 2K13,NBA 2K14,NBA 2K16,NBA 2K17,NBA 2K19,NBA 2K20,NBA 2K21,NBA 2K22,NBA Live 18,NCAA Football 11,NHL 14,NHL 20,Olympic Games Tokyo 2020: The Official Video Game,RBI Baseball 18,Rocket League,Skate,Skate 3,Steep,Tiger Woods PGA Tour 14,Tony Hawk's Pro Skater 1 + 2,UFC 3,WWE 2K22,

Video Gamers
Data Segment
-
17.2M
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TV Tentpole > Olympics
Reach TV households that have likely watched the Olympics
What's included?

TV Tentpole
Data Segment
-
53.9M
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Film and TV Genres > Reality TV Addicts > True Crime Shows
Reach TV households that have likely watched reality TV true crime shows.
What's included?

Snapped, Snapped: Killer Couples, Dirty John, Tiger King, Forensic Files, The Keepers, The Vow, The Staircase, Investigation Discovery (Network), American Murder: The Family Next Door, Evil Lives Here, Cold Justice, True Life Crime, The Con, Unsolved Mysteries, 911 Crisis Center,

Film & TV Genres
Data Segment
-
33.6M
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Sports TV Enthusiasts > Soccer TV Viewers > Heavy TV Viewers of Soccer
Reach TV households that have likely heavily watched Soccer matches, pre and post reporting or analysis, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
12.4M
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Film and TV Genres > Family TV Shows
Reach TV households that have likely watched G-rated content.
What's included?

Family Feud,Wheel of Fortune,America's Funniest Home Videos,The Incredible Dr. Pol,SpongeBob SquarePants,Everybody Loves Raymond,Hearts of Heroes,Earth Odyssey with Dylan Dreyer,Big City Greens,The Wonder Years,The Loud House,Blaze and the Monster Machines,Miraculous: Tales of Ladybug and Cat Noir,Cocomelon,Marvel's Spidey and His Amazing Friends,Oh Baby!,Heartland,Lucky Dog,Mickey Mouse Funhouse,The Henry Ford's Innovation Nation,Hope in the Wild,Mission Unstoppable,Bubble Guppies,Jessie,Xploration Awesome Planet,Nickelodeon (Network),Disney Channel (Network),World's Funniest Animals,Finding Your Roots,Sesame Street,

Film & TV Genres
Data Segment
-
25.8M
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TV Tentpole > NFL Super Bowl
Reach TV households that have likely watched the NFL Super Bowl
What's included?

TV Tentpole
Data Segment
-
27M
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TV and Streaming > Modern Family
Reach TV households that have likely watched Modern Family
What's included?

TV & Streaming Show
Data Segment
-
32.1M
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Film and TV Genres > Premium TV (ex. HBO, Showtime, STARZ)
Reach TV households that have likely watched premium paid channels (HBO, Showtime, Starz, LMN, MoiveMax, etc.).
What's included?

HBO (Network), Lifetime Movie Network, STARZ (Network), Showtime (Network), Turner Classic Movies (Network), The Movie Channel, Cinemax (Network), Hallmark Movies and Mysteries (Network),

Film & TV Genres
Data Segment
-
45.9M
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Film and TV Genres > Sci-Fi and Fantasy TV Shows
Reach TV households that have likely watched sci-fi or fantasy shows.
What's included?

Doctor Who, Game of Thrones, X-Files, Syfy, Battlestar Galactica, House of the Dragon, Rings of Power, The Twilight Zone, Star Trek, Syfy (Network), Roswell, New Mexico, Station Eleven, Lost In Space, Resident Alien, The Witcher, The 100, Travelers, The Expanse, Warehouse 13, Black Mirror, Wynonna Earp, Stargate,

Film & TV Genres
Data Segment
-
48.2M
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Film and TV Genres > British TV Shows
Reach TV households that have likely watched British TV shows.
What's included?

Becoming Elizabeth, Doctor Who, Downton Abbey, The Last Kingdom, The Essex Serpent, Midsomer Murders, Endeavour, Call the Midwife, Killing Eve, BBC America (Network), The Great British Baking Show, Outlander, The Spanish Princess, The Crown, Bridgerton, Line of Duty, Poldark, Vera, Mercella, Masterpiece, BritBox (App),

Film & TV Genres
Data Segment
-
35.8M
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Film and TV Genres > Reality TV Addicts > Competition Shows
Reach TV households that have likely watched reality TV competition shows.
What's included?

American Idol, Survivor, Big Brother, Top Chef, Hell's Kitchen, Top Chef, The Masked Singer, Masterchef USA, True Chef, Project Runway, The Masked Singer, Dancing with the Stars, World of Dance, Lego Masters, The Circle, Spring Baking Championship, RuPaul's Drag Race, The Challenge, The Rap Game,

Film & TV Genres
Data Segment
-
47M
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Gaming Genre > Action
Reach households that have likely played action-style video games
What's included?

Fornite, APEX Legends, The Witcher, Outriders, Dying Light, Dying Light 2: Staying Human, Assassin's Creed Valhalla, Batman: Return to Arkham, BioShock: The Collection, Dark Souls Remastered, The Medium, Hitman 3, Cyberpunk 2077, Fall Guys: Ultimate Knockout, Grand Theft Auto V, Godfall, Marvel's Spider-Man: Miles Morales, Red Dead Redemption 2, The Dark Pictures Anthology: Little Hope, The Last Of Us Part II, Watch Dogs: Legion,

Video Gamers
Data Segment
-
12.1M
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Gaming Genre > Fighting
Reach households that have likely played fighting-style video games
What's included?

Dead Or Alive 6,Dragon Ball Fighter Z,Dragon Ball Xenoverse 2,Fist of the North Star: Lost Paradise,For Honor,Injustice 2,Jump Force,Mayhem Brawler,Mortal Kombat 11,Mortal Kombat X,My Hero Ones Justice,Pokken Tournament,Soulcalibur 6,Street Fighter 30th Anniversary Collection,Streets of Rage 4,Super Dragon Ball Heros World Mission,Super Smash Bros. Ultimate,Super Street Fighter IV,Tekken 7,UFC 2,UFC 3,Ultra Street Fighter II: The Final Challengers,WWE 2K17,WWE 2K18,WWE 2K19,WWE 2K20,

Video Gamers
Data Segment
-
17.4M
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Film and TV Genres > Educational Documentaries
Reach TV households that have likely watched educational television shows.
What's included?

Animal Planet (Network), Science (Network), National Geographic (Network), National Geographic Wild (Network), Planet Earth, 30 for 30, 20/20, Life Below Zero, How It's Made, Chef's Table, MythBusters, How the Universe Works, American Experience, NOVA, Frontline,

Film & TV Genres
Data Segment
-
42.1M
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TV and Streaming > Black-ish
Reach TV households that have likely watched Black-ish
What's included?

TV & Streaming Show
Data Segment
-
15.5M
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TV and Streaming > Family Guy
Reach TV Households that have likely watched Family Guy
What's included?

TV & Streaming Show
Data Segment
-
23.6M
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