Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Pittsburgh Pirates Games
Reach TV households that have likely watched televised baseball games.
What's included?

Sports TV Enthusiasts
Data Segment
13.8M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Toronto Blue Jays Games
Reach TV households that have likely watched televised baseball games.
What's included?

Sports TV Enthusiasts
Data Segment
20.9M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Washington Commanders Games
Reach TV households that have likely watched televised football games.
What's included?

Sports TV Enthusiasts
Data Segment
16.1M
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Sports TV Enthusiasts > Soccer TV Viewers >Viewers of Televised Manchester City Matches
Reach TV households that have likely watched televised soccer games.
What's included?

Sports TV Enthusiasts
Data Segment
21.8M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Texas Rangers Games
Reach TV households that have likely watched televised baseball games.
What's included?

Sports TV Enthusiasts
Data Segment
21.1M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Cincinnati Bengals Games
Reach TV households that have likely watched televised football games.
What's included?

Sports TV Enthusiasts
Data Segment
54.6M
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Sports TV Enthusiasts > Soccer TV Viewers >Viewers of Televised Chelsea Matches
Reach TV households that have likely watched televised soccer games.
What's included?

Sports TV Enthusiasts
Data Segment
23.7M
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Sports TV Enthusiasts > Soccer TV Viewers >Viewers of Televised Manchester United Matches
Reach TV households that have likely watched televised soccer games.
What's included?

Sports TV Enthusiasts
Data Segment
15.0M
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Sports TV Enthusiasts > Soccer TV Viewers >Viewers of Televised Liverpool Matches
Reach TV households that have likely watched televised soccer games.
What's included?

Sports TV Enthusiasts
Data Segment
15.3M
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Sports TV Enthusiasts > Soccer TV Viewers >Viewers of Televised Tottenham Hotspur Matches
Reach TV households that have likely watched televised soccer games.
What's included?

Sports TV Enthusiasts
Data Segment
17.3M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Washington Nationals Games
Reach TV households that have likely watched televised baseball games.
What's included?

Sports TV Enthusiasts
Data Segment
16.8M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Cleveland Guardians Games
Reach TV households that have likely watched televised baseball games.
What's included?

Sports TV Enthusiasts
Data Segment
13.6M
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Sports TV Enthusiasts > Soccer TV Viewers > Viewers of Televised Wrexham FC Matches
Reach TV households that have likely watched televised soccer games.
What's included?

Sports TV Enthusiasts
Data Segment
18.7M
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Sports TV Enthusiasts > Soccer TV Viewers >Viewers of Televised Arsenal Matches
Reach TV households that have likely watched televised soccer games.
What's included?

Sports TV Enthusiasts
Data Segment
22.0M
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Film and TV Genres > TV News Junkies
Reach TV households that have likely watched news TV channels (CNN, Fox News, BBC News, MSNBC, etc.).
What's included?

MSNBC (Network), NewsNation (Network), HLN (Network), Newsmax TV (Network), CNN (Network), Fox Business Network, Bloomberg (Network), CNBC (Network), Fox News Channel (Network)

Film & TV Genres
Data Segment
-
51.3M
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Sports TV Enthusiasts > Golf TV Viewers
Reach TV households that have likely watched televised golf, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
31.6M
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Film and TV Genres > Drama/Scripted TV Shows > Crime Drama
Reach TV households that have likely watched crime dramas.
What's included?

Law & Order,Special Victims Unit,Impeachment,American Crime Story,NCIS,Chicago P.D.,NCIS Los Angeles,NCIS New Orleans,Top Boy,Blue Bloods,S.W.A.T.,Forensic Files,Castle,Criminal Minds,Law & Order,Hawaii Five-0,Undercover,Bull,48 Hours,The Equalizer,Monk,FBI,The First 48,Judge Mathis,9-1-1: Lone Star,Hot Bench,FBI Most Wanted,NCIS Hawaii,Law & Order: Organized Crime,FBI International,911,The Sinner,Deadwind,

Film & TV Genres
Data Segment
-
48M
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Film and TV Genres > Reality TV Addicts
Reach TV households that have likely watched reality TV shows.
What's included?

Judge Judy,American Ninja Warrior,Shark Tank,Wipeout,Forensic Files,The People's Court,Pawn Stars,America's Funniest Home Videos,Impractical Jokers,America's Got Talent,American Idol,The First 48,The Voice,Love It or List It,Judge Mathis,Judy Justice,The Incredible Dr. Pol,Hot Bench,Dancing with the Stars,Bar Rescue,Home Town,House Hunters,Mayday: Air Disaster,Chopped,American Pickers,The Masked Singer,My Lottery Dream Home,Divorce Court,The Bachelorette,Beat Bobby Flay,

Film & TV Genres
Data Segment
-
38.2M
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TV and Streaming > The Big Bang Theory
Households that have likely watched The Big Bang Theory
What's included?

TV & Streaming Show
Data Segment
-
53.3M
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Active Console Gamers (Xbox, Playstation, Nintendo Switch)
Reach households likely to play gaming consoles, such as PlayStation 4 (PS4), PlayStation 5 (PS5), Xbox Series, Xbox One, or Nintendo Switch
What's included?

Video Gamers
Data Segment
-
22.4M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA)
Reach TV households that have likely watched basketball shows (NBA, NCAA, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
28.5M
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TV Tentpole > BET Awards
Reach TV households that have likely watched the BET Awards
What's included?

TV Tentpole
Data Segment
-
9.6M
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Film and TV Genres > Horror TV Shows
Reach TV households that have likely watched horror shows (Walking Dead, The Last of Us, American Horror Story, etc.).
What's included?

Walking Dead, American Horror Story, Cabin Fever, The Returned, From Dusk Till Dawn, The Walking Dead, The Twilight Zone, Yellowjackets, Hannibal, Ghost Adventures, Stranger Things, The Haunting of Hill House, Lovecraft Country, Bates Motel, Supernatural, Fear of the Walking Dead, A Haunting,

Film & TV Genres
Data Segment
-
25.3M
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Network > NFL Network
Reach TV households that have likely watched the NFL Network network.
What's included?

Network
Data Segment
-
24.8M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Heavy TV Viewers of Basketball
Reach TV households that have likely heavily watched basketball shows (NBA, NCAA, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
16.2M
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