Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Toronto Raptors Games
Reach TV households that have likely watched televised basketball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
12.7M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised San Antonio Spurs Games
Reach TV households that have likely watched televised basketball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
15.9M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Houston Astros Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
25.1M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Cincinnati Reds Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
26.6M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Utah Jazz Games
Reach TV households that have likely watched televised basketball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
16.8M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Chicago White Sox Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
20.5M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Detroit Tigers Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
19.2M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Colorado Rockies Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
18.1M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Los Angeles Angels Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
21.9M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Chicago Cubs Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
29.9M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Oakland Athletics Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
15.0M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Milwaukee Brewers Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
21.5M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Los Angeles Dodgers Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
26.7M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Minnesota Twins Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
19.0M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised New York Yankees Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
26.8M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Miami Marlins Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
19.4M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Washington Wizards Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
28.6M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised San Diego Padres Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
27.0M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Seattle Mariners Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.7M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Tampa Bay Rays Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
21.7M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised San Francisco Giants Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
24.4M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Kansas City Royals Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
20.0M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised New York Mets Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
28.5M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised St. Louis Cardinals Games
Reach TV households that have likely watched televised baseball games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
27.2M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Philadelphia Phillies Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
31.6M
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