Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Denver Nuggets Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.9M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Charlotte Hornets Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
16.7M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Boston Celtics Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
33.9M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Cleveland Cavaliers Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
25.6M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Dallas Mavericks Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
31.7M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Atlanta Hawks Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
15.0M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Detroit Pistons Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
13.0M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Orlando Magic Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.8M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Oklahoma City Thunder Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
28.5M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Memphis Grizzlies Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
13.6M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Milwaukee Bucks Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.8M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Miami Heat Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
21.4M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised New Orleans Pelicans Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
19.1M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Minnesota Timberwolves Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
31.5M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Indiana Pacers Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
30.6M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Los Angeles Lakers Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
22.8M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Philadelphia 76ers Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.2M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Phoenix Suns Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.4M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Atlanta Braves Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.8M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised New York Knicks Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
24.8M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Baltimore Orioles Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.0M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Boston Red Sox Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
25.2M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Viewers of Televised Arizona Diamondbacks Games
Reach TV households that have likely watched televised baseball games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.7M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Portland Trail Blazers Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
13.2M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Sacramento Kings Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
21.7M
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