Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Boston Bruins Games
Reach TV households that have likely watched televised hockey games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
27.6M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Los Angeles Kings Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
19.0M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Detroit Red Wings Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
18.6M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Carolina Hurricanes Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
24.8M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Columbus Blue Jackets Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
28.0M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised San Jose Sharks Games
Reach TV households that have likely watched televised hockey games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
15.4M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Philadelphia Flyers Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
11.4M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised New York Rangers Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
21.5M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Toronto Maple Leafs Games
Reach TV households that have likely watched televised hockey games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
20.1M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Washington Capitals Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
16.7M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised St. Louis Blues Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
18.4M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Tampa Bay Lightning Games
Reach TV households that have likely watched televised hockey games.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
20.0M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised New Jersey Devils Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
18.4M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Vancouver Canucks Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
15.0M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Ottawa Senators Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
63.6M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Pittsburgh Penguins Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
25.5M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Vegas Golden Knights Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.3M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised New York Islanders Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.2M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Winnipeg Jets Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.0M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Chicago Bulls Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
21.1M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Los Angeles Clippers Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
28.3M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Nashville Predators Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
14.2M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Houston Rockets Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
14.7M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Golden State Warriors Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.9M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Viewers of Televised Brooklyn Nets Games
Reach TV households that have likely watched televised basketball games.
What's included?

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Sports TV Enthusiasts
Data Segment
15.4M
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