Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Anaheim Ducks Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
14.3M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised San Francisco 49ers Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
18.6M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Tennessee Titans Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.0M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Seattle Seahawks Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
28.7M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Miami Dolphins Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
15.0M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Los Angeles Chargers Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
21.6M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised New York Giants Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
12.5M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Tampa Bay Buccaneers Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.6M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Minnesota Vikings Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
63.6M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised New York Jets Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
17.9M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised New England Patriots Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.3M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Indianapolis Colts Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
26.9M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Kansas City Chiefs Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
11.5M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Philadelphia Eagles Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
12.3M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Pittsburgh Steelers Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
12.1M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Arizona Coyotes Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
15.0M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Buffalo Sabres Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
12.5M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Florida Panthers Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
20.5M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Dallas Stars Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
33.4M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Minnesota Wild Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
13.1M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Montreal Canadiens Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
11.9M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Edmonton Oilers Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.8M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Calgary Flames Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
28.3M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Chicago Blackhawks Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
11.2M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Viewers of Televised Colorado Avalanche Games
Reach TV households that have likely watched televised hockey games.
What's included?

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Sports TV Enthusiasts
Data Segment
23.3M
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