Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Sports TV Enthusiasts > Women's Sports > Premier Hockey Federation (formerly NWHL)
Reach TV households that have likely watched televised Premier Hockey Federation.
What's included?

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Sports TV Enthusiasts
Data Segment
16.4M
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Sports TV Enthusiasts > Women's Sports
Reach TV households that have likely watched televised Women's Sports.
What's included?

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Sports TV Enthusiasts
Data Segment
54.8M
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Sports TV Enthusiasts > Women's Sports > National Women's Soccer League (NWSL)
Reach TV households that have likely watched televised National Women's Soccer League.
What's included?

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Sports TV Enthusiasts
Data Segment
30.4M
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Sports TV Enthusiasts > Women's Sports > Ladies Professional Golf Association (LPGA)
Reach TV households that have likely watched televised Ladies Professional Golf Association.
What's included?

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Sports TV Enthusiasts
Data Segment
22.7M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Taylor Swift Attended Games
Reach TV households that have likely watched televised football games, where Taylor Swift attended.
What's included?

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Sports TV Enthusiasts
Data Segment
-
25.8M
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Sports TV Enthusiasts > Women's Sports > Women's National Basketball Association (WNBA)
Reach TV households that have likely watched televised Women's National Basketball Association.
What's included?

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Sports TV Enthusiasts
Data Segment
27.8M
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Politics > 2024 State of the Union Address
Reach TV households that have likely watched 2024 State of the Union Address.
What's included?

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Politics
Data Segment
15.6M
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Sports TV Enthusiasts > Women's Sports > Athlete’s Unlimited
Reach TV households that have likely watched televised Athlete's Unlimited.
What's included?

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Sports TV Enthusiasts
Data Segment
17.3M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Baltimore Ravens Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
27.8M
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Sports TV Enthusiasts > Women's Sports > Women's Tennis Association (WTA)
Reach TV households that have likely watched televised Women's Tennis Association.
What's included?

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Sports TV Enthusiasts
Data Segment
15.0M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Atlanta Falcons Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
63.6M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Arizona Cardinals Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
24.9M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Buffalo Bills Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
12.4M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Denver Broncos Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
12.3M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Cleveland Browns Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
14.8M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Dallas Cowboys Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
15.4M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Jacksonville Jaguars Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
16.4M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Carolina Panthers Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
23.3M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Chicago Bears Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
15.5M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Kansas City Chiefs Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
11.5M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Detroit Lions Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
13.7M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Houston Texans Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
14.6M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Indianapolis Colts Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
26.9M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Green Bay Packers Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
14.4M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Televised Las Vegas Raiders Games
Reach TV households that have likely watched televised football games.
What's included?

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Sports TV Enthusiasts
Data Segment
12.1M
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