Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

TV and Streaming > Star Trek: Strange New Worlds
Reach TV households that have likely watched Star Trek Strange New Worlds
What's included?

Select a Platform
TV & Streaming Show
Data Segment
21.0M
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TV and Streaming > True Detective
Reach TV households that have likely watched True Detective
What's included?

Select a Platform
TV & Streaming Show
Data Segment
16.0M
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TV and Streaming > Quarterback
Reach TV households that have likely watched Quarterback
What's included?

Select a Platform
TV & Streaming Show
Data Segment
14.9M
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TV and Streaming > Ahsoka
Reach TV households that have likely watched Ahsoka
What's included?

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TV & Streaming Show
Data Segment
13.3M
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TV and Streaming > Blue Beetle
Reach TV households that have likely watched Blue Beetle
What's included?

Select a Platform
TV & Streaming Show
Data Segment
15.9M
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TV and Streaming > Marvel's What If...?
Reach TV households that have likely watched Marvel's What If...?
What's included?

Select a Platform
TV & Streaming Show
Data Segment
12.8M
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TV and Streaming > The Great British Baking Show
Reach TV households that have likely watched The Great British Baking Show
What's included?

Select a Platform
TV & Streaming Show
Data Segment
21.2M
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TV and Streaming > Barbie
Reach TV households that have likely watched Barbie
What's included?

Select a Platform
TV & Streaming Show
Data Segment
14.2M
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TV and Streaming > Only Murders In The Building
Reach TV households that have likely watched Only Murders In The Building
What's included?

Select a Platform
TV & Streaming Show
Data Segment
22.9M
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TV and Streaming > The Morning Show
Reach TV households that have likely watched The Morning Show
What's included?

Select a Platform
TV & Streaming Show
Data Segment
14.9M
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TV and Streaming > Who Is Erin Carter?
Reach TV households that have likely watched Who Is Erin Carter?
What's included?

Select a Platform
TV & Streaming Show
Data Segment
8.9M
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TV and Streaming > Oppenheimer
Reach TV households that have likely watched Oppenheimer
What's included?

Select a Platform
TV & Streaming Show
Data Segment
25.2M
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TV and Streaming > The Lincoln Lawyer
Reach TV households that have likely watched The Lincoln Lawyer
What's included?

Select a Platform
TV & Streaming Show
Data Segment
8.8M
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TV and Streaming > The Gilded Age
Reach TV households that have likely watched The Gilded Show
What's included?

Select a Platform
TV & Streaming Show
Data Segment
14.8M
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TV and Streaming > Virgin River
Reach TV households that have likely watched Virgin River
What's included?

Select a Platform
TV & Streaming Show
Data Segment
11.5M
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TV and Streaming > Hijack
Reach TV households that have likely watched Hijack
What's included?

Select a Platform
TV & Streaming Show
Data Segment
26.3M
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TV and Streaming > Guardians of the Galaxy
Reach TV households that have likely watched Guardians of the Galaxy
What's included?

Select a Platform
TV & Streaming Show
Data Segment
19.7M
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TV and Streaming > Love on the Spectrum
Reach TV households that have likely watched Love on the Spectrum
What's included?

Select a Platform
TV & Streaming Show
Data Segment
18.2M
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TV and Streaming > Spider-Man: Across the Spider-Verse
Reach TV households that have likely watched Spider-Man Across The Spider-Verse
What's included?

Select a Platform
TV & Streaming Show
Data Segment
21.2M
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TV and Streaming > Fallout
Reach TV households that have likely watched Fallout
What's included?

Select a Platform
TV & Streaming Show
Data Segment
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TV and Streaming > Abbott Elementary
Reach TV households that have likely watched Abbot Elementary
What's included?

Select a Platform
TV & Streaming Show
Data Segment
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TV and Streaming > Jennifer Lopez's This Is Me...Now
Reach TV households that have likely watched Jennifer Lopez's This Is Me... Now
What's included?

Select a Platform
TV & Streaming Show
Data Segment
6.2M
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TV and Streaming > 3 Body Problem
Reach TV households that have likely watched 3 Body Problem
What's included?

Select a Platform
TV & Streaming Show
Data Segment
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TV and Streaming > Slow Horses
Reach TV households that have likely watched Slow Horses
What's included?

Select a Platform
TV & Streaming Show
Data Segment
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TV and Streaming > Welcome to Wrexham
Reach TV households that have likely watched Welcome to Wrexham
What's included?

Select a Platform
TV & Streaming Show
Data Segment
19.1M
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