Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Network > BET
Reach TV households that have likely watched the BET network.
What's included?

Network
Data Segment
-
17.7M
This is some text inside of a div block.
TV Tentpole > NBA Finals
Reach TV households that have likely watched the NBA Finals
What's included?

TV Tentpole
Data Segment
-
20.6M
This is some text inside of a div block.
Film and TV Genres > Game Shows
Reach TV households that have likely watched game shows.
What's included?

Family Feud,Wheel of Fortune,Jeopardy!,Wipeout,You Bet Your Life with Jay Leno,Let's Make a Deal,The Price Is Right,25 Words or Less,Chopped,The Chase,Celebrity Family Feud,Funny You Should Ask,Guy's Grocery Games,Holey Moley,American Song Contest,Celebrity Wheel of Fortune,America Says,America's Got Talent: Extreme,That's My Jam,The Wall,Press Your Luck,Name That Tune,Match Game,Weakest Link,Fear Factor,To Tell the Truth,Jeopardy! National College Championship,Don't Forget the Lyrics!,Beat Shazam,Family Game Fight,

Film & TV Genres
Data Segment
-
51M
This is some text inside of a div block.
Franchise > Marvel
Reach TV households that have likely watched movie titles or television from the Marvel franchise.
What's included?

Franchise
Data Segment
-
16.3M
This is some text inside of a div block.
Film and TV Genres > Technology TV Shows
Reach TV households that have likely watched technology-themed programming.
What's included?

Mr. Robot, Silicon Valley, Black Mirror, Scorpion, Devs, The Social Dilemma, Westworld, What on Earth?, Impossible Engineering, Dark Net, BattleBots, How Did They Build That?,

Film & TV Genres
Data Segment
-
38.7M
This is some text inside of a div block.
Film and TV Genres > Drama/Scripted TV Shows > Legal/Political Dramas
Reach TV households that have likely watched legal/political dramas.
What's included?

Law & Order, House of Cards, The First Lady, The Good Wife, The Good Fight, Homeland, Madam Secretary, The West Wing, The Newsroom, Designated Survivor, The Bureau, Scandal, Veep, Gaslit, Suits,

Film & TV Genres
Data Segment
-
26.4M
This is some text inside of a div block.
Film and TV Genres > Music TV
Reach TV households that have likely watched music TV (MTV, VH1, BET, CMT, MTV2, etc.).
What's included?

MTV Classic (Network), Fuse (Network), MTV Live (Network), BET Soul (Network), CMT Music (Network), MTV-U (Network), Tr3s (Network), MTV Music (Network), BET Jams (Network), Lip Sync Battle, Nashville, The Voice, The Masked Singer

Film & TV Genres
Data Segment
-
42.4M
This is some text inside of a div block.
Film and TV Genres > Drama/Scripted TV Shows > Period Dramas
Reach TV households that have likely watched period dramas.
What's included?

Mr. Selfridge, Boardwalk Empire, Black Sails, Artful Detective, Vikings, Murdoch Mysteries, Black Sails, Downton Abbey, Call the Midwife, Bridgerton, The Luminaries, Peaky Blinders, The Crown, The Marvelous Mrs. Maisel, The Gilded Age, The Great, Anne with an E, Frontier,

Film & TV Genres
Data Segment
-
16.1M
This is some text inside of a div block.
Film and TV Genres > Reality TV Addicts > Dating Shows
Reach TV households that have likely watched reality TV dating shows.
What's included?

The Bachelorette, The Bachelor, The Circle, Love is Blind, Fboy Island, Married at First Sight, Ex on the Beach, Too Hot to Handle, Dating Around, Celebs Go Dating, Are You the One?, Bachelor in Paradise,

Film & TV Genres
Data Segment
-
20.3M
This is some text inside of a div block.
Viewing Behavior > TVOD Streamers
Reach TV households that have use transactional video services like Fandangonow, Cinemanow, Google Play, and VUDU, etc.
What's included?

Viewing Behavior
Data Segment
-
17.6M
This is some text inside of a div block.
Gaming Genre > Shooter
Reach households that have likely played shooter-style video games
What's included?

7 Days to Die,Apex Legends,Back 4 Blood,Battlefield 1,Battlefield 2042,Battlefield 3,Battlefield 4,Borderlands 3,Call of Duty: Black Ops 3,Call of Duty: Black Ops 4,Call of Duty: Black Ops Cold War,Call of Duty: Black Ops Cold War & Warzone,Call of Duty: Infinite Warfare,Call of Duty: Modern Warfare,Call of Duty: Modern Warfare / Warzone,Call of Duty: Modern Warfare 3,Call of Duty: Modern Warfare Remastered,Call of Duty: Vanguard,Call of Duty: Warzone,Call of Duty: WWII,CrossfireX,Destiny,Destiny 2,Doom,Doom Eternal,Far Cry 5,Far Cry New Dawn,Fortnite,Halo Reach,Halo: Infinite,Homefront the Revolution,Left 4 Dead 2,Lego Batman 3: Beyond Gotham,Outriders,Overwatch,Predators: Hunting Grounds,PUBG: Battleground,Rage,Rage 2,Rainbow Six Siege,Returnal,Sniper Elite 4,Sniper Ghost Warrior 3,Splatoon 2,Star Wars Battlefront,The Anacrusis,Titanfall,Titanfall 2,Tom Clancy's Ghost Recon: Breakpoint,Tom Clancy's Ghost Recon: Wildlands,Tom Clancy's Rainbow Six: Extraction,Tom Clancy's The Division,Tom Clancy's The Division 2,Wolfenstein II: The New Colossus,World War Z,XIII Remake,

Video Gamers
Data Segment
-
17.3M
This is some text inside of a div block.
TV and Streaming > The Good Place
Reach TV Households that have likely watched The Good Place
What's included?

TV & Streaming Show
Data Segment
-
14.4M
This is some text inside of a div block.
Sports TV Enthusiasts > Golf TV Viewers > Heavy TV Viewers of Golf
Reach TV households that have likely heavily watched televised golf, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
12.3M
This is some text inside of a div block.
Film and TV Genres > Business/Finance News and TV Shows (B2B)
Reach TV households that have likely watched business news and programming (CNBC, Bloomberg, MSNBC, Fox Business Network, etc.).
What's included?

MSNBC (Network), FOX Business Network, Bloomberg (Network), CNBC (Network), Squawk Box, The Profit, Squawk on the Street, Bloomberg Surveillance, Fast Money,

Film & TV Genres
Data Segment
-
44.3M
This is some text inside of a div block.
Network > Showtime
Reach TV households that have likely watched the Showtime network.
What's included?

Network
Data Segment
-
15.6M
This is some text inside of a div block.
Sports TV Enthusiasts > Boxing TV Viewers > Heavy TV Viewers of Boxing
Reach TV households that have likely heavily watched televised boxing fights
What's included?

Sports TV Enthusiasts
Data Segment
-
14.6M
This is some text inside of a div block.
Dayparts > Primetime TV Viewers
Reach Households that have likely watched TV between 8pm and 11pm (local time).
What's included?

Dayparts
Data Segment
-
39.5M
This is some text inside of a div block.
Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Football TV Shows/Movies
Reach TV households that have likely watched football TV shows and movies
What's included?

Sports TV Enthusiasts
Data Segment
-
19.9M
This is some text inside of a div block.
Franchise > Star Wars
Reach TV households that have likely watched movie titles or television from the Star Wars franchise
What's included?

Franchise
Data Segment
-
11.7M
This is some text inside of a div block.
#
/
#

Didn't find what you were looking for?

Contact us for additional assistance