Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

TV and Streaming > Everything Everywhere All at Once
Reach TV households that are likely to be watching or streaming Everything Everywhere All At Once.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
18.8M
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TV and Streaming > Game of Thrones
Reach TV households that are likely to be watching or streaming Game of Thrones.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
2.2M
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TV and Streaming > House of Dragons
Reach TV households that are likely to be watching or streaming House of Dragons.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
11.2M
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TV and Streaming > Luther
Reach TV households that are likely to be watching or streaming Luther or Luther: The Fallen Sun.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
1.1M
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TV and Streaming > M3GAN
Reach TV households that are likely to be watching or streaming M3GAN.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
8.2M
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TV and Streaming > Outer Banks
Reach TV households that are likely to be watching or streaming Outer Banks.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
11.6M
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TV and Streaming > Ozark
Reach TV households that are likely to be watching or streaming Ozark.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
1.4M
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TV and Streaming > Poker Face
Reach TV households that are likely to be watching or streaming Poker Face.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
15.3M
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TV and Streaming > Severance
Reach TV households that are likely to be watching or streaming Serverance.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
11.3M
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TV and Streaming > Squid Game
Reach TV households that are likely to be watching or streaming Squid Games.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
9.7M
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TV and Streaming > Stranger Things
Reach TV households that are likely to be watching or streaming Stranger Things.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
3.8M
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TV and Streaming > Succession
Reach TV households that are likely to be watching or streaming Succession.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
19.9M
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TV and Streaming > Ted Lasso
Reach TV households that are likely to be watching or streaming Ted Lasso.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
13M
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TV and Streaming > The Kardashians
Reach TV households that are likely to be watching or streaming The Kardashians.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
5.4M
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TV and Streaming > The Last Of Us
Reach TV households that are likely to be watching or streaming The Last of Us.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
23.8M
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TV and Streaming > The Lord of the Rings: The Rings of Power
Reach TV households that are likely to be watching or streaming The Lord of the Rings: The Rings of Powers.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
12.4M
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TV and Streaming > The Mandalorian
Reach TV households that are likely to be watching or streaming Star Wars' The Mandalorian.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
19.3M
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TV and Streaming > The White Lotus
Reach TV households that are likely to be watching or streaming The White Lotus.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
18.9M
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TV and Streaming > Top Gun: Maverick
Reach TV households that are likely to be watching or streaming Top Gun: Maverick.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
18.7M
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TV and Streaming > Wednesday
Reach TV households that are likely to be watching or streaming Wednesday.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
11.9M
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TV and Streaming > Yellowstone
Reach TV households that are likely to be watching or streaming Yellowstone.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
12.1M
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TV and Streaming > Yelowjackets
Reach TV households that are likely to be watching or streaming Yellowjackets.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
20.9M
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TV and Streaming > You
Reach TV households that are likely to be watching or streaming You.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
0.9M
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TV Tentpole > Summer X Games (California)
Reach TV households that have likely watched the California Summer X Games.
What's included?

Select a Platform
TV Tentpole
Data Segment
-
1.6M
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TV Tentpole > Winter X Games (Aspen)
Reach TV households that have likely watched the Aspen Winter X Games.
What's included?

Select a Platform
TV Tentpole
Data Segment
-
9.2M
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